The model, in full

You’re not paying for dials. You’re paying for real conversations.

Your retainer is scoped to a number of real conversations we agree to upfront. Every call is logged, so you always know exactly what counts, what doesn’t, and what you’re getting for it.

The metric that matters

A conversation, defined.

“I reach the person who actually signs off, tell them the real story — not a pitch — and ask for the meeting straight up. If they engage back, that’s a conversation. Anything less doesn’t count, and you don’t pay for it.”
Why this works for you

Built so you’re never guessing.

Every call is logged

Nothing you have to take on faith. You can see exactly what happened on every dial that counted.

Real objections come back to you

Not just booked meetings — the actual reasons people say no, so you know what to fix.

Messaging gets sharper every week

I adjust the pitch based on what’s actually landing on live calls, not guesses from a dashboard.

Full transparency

What counts. What doesn’t.

No ambiguity, no gaming the number. Here’s every outcome, exactly as I track it.

Reviewed in good faith

You never just have to take my word for it.

Every call is recorded and archived. If you go through the recordings and think a conversation shouldn’t count — the title wasn’t quite right, the context didn’t land, whatever it is — flag it. We’ll go through it together and reconcile it in good faith, every time. The goal is a count you trust, not one you have to argue about.

Counts as a conversation

Meeting scheduled

Prospect hears the full pitch, meets the criteria we agreed on, and books a real meeting. I send the calendar invite, an agenda, and reminders ahead of it.

Activated lead

They heard the full pitch, found it relevant, but aren’t ready to book — and agreed to keep talking. Stays in a dedicated warm sequence, and these convert at a meaningfully higher rate than cold leads.

Real no

A real conversation, a real objection, a real reason. That reason is useful. If they’re still ICP, I requeue and circle back in four to six weeks.

Nurture

A follow-up with a lead who already knows the offer. Not ready for a meeting yet, but still relevant — stays warm until they convert or opt out.

Referred onward

Not the decision-maker, but they point me to the right one. I track that person down, verify their info, and add them to the sequence.

Meeting rescheduled

A booked meeting gets missed or cancelled, and I rebook it — invite, agenda, and reminders handled again.

Doesn’t count

Cut short

Prospect ends the call before hearing the full context. Requeued, and if they’re ICP, I try again.

Wrong person

Not the decision-maker, and won’t point me to one. Removed from the sequence.

Out of ICP

Confirms their company isn’t a fit. The whole account gets pulled, and revisited later if that turns out to be wrong.

Gatekeeper

Reception, an assistant, anyone who isn’t the actual decision-maker. Not a conversation — the number gets dropped.

Voicemail

Self-explanatory. I keep following up, but it never counts.

Fit

Who this is actually built for.

No fluff here either — this model isn’t right for everyone, and I’d rather tell you now.

Good fit if…

  • You’re confident in your offer and just need it in front of the right people.
  • You’re a founder whose time is better spent building the business — appointment setting can be handed off.
  • You’ve never tried cold calling as a channel and aren’t sure how to start.
  • You only have a rough idea of your target market — I can help narrow in on who’s actually receptive.
  • You’ve tried cold calling before — yourself, an in-house rep, or another agency — and it didn’t deliver.
  • You need to validate product-market fit with real buyers, not another survey.
  • You want direct, unfiltered feedback straight from your ICP.

Not a fit if…

  • You’re not confident the market actually wants what you’ve built. Put bluntly: if your offer is genuinely needed, calling into that market should produce meetings — cold calling exposes a weak offer fast, it doesn’t rescue one.
  • You’re not willing to act on feedback. A lot of the value here is hearing hard truths from buyers — if nothing changes because of it, you’re leaving the upside on the table.
  • You have no way to actually take the meetings I create. I open the door and book the conversation; you need a sales process ready to close.
  • You’re shopping on cost-per-dial. This model prices on outcomes — it’s built for people who value conversations over activity metrics.
Let’s begin

See if it’s a fit.

Free consultation, no pressure. Tell me who you sell to — I’ll tell you straight if this model works for you.

Book a Call